Cookie Policy
Last updated: April 30, 2025
This Cookie Policy outlines how eFoil (“eFoil”, “we” or “us”), a business name registered by KAUZA LIMITED (Company Registration Number 555172), a company incorporated and registered in Ireland, with its registered address at 18 Mallow Street, Limerick, V94 N12Y, Ireland, (“eFoil”, “we”, or “us”) uses cookies and similar technologies on our website. It also explains your choices regarding these cookies. This policy is intended to be read in conjunction with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or device by websites that you visit. They contain information that is transferred to your device’s hard drive. Cookies allow a website to recognise your device and remember your actions or preferences over time . In practical terms, cookies help us provide certain features (like keeping you logged in or remembering what’s in your shopping cart) and to understand how users interact with our site.
Cookies can be “session” cookies or “persistent” cookies. Session cookies are temporary and usually deleted automatically when you close your browser. They enable websites to recognise a user’s movements across pages during a single browsing session (e.g. to remember that you have added an item to your cart as you navigate to different pages). Persistent cookies remain on your device for a set period of time after the browser is closed (they have an expiration date). They allow the website to remember your preferences or actions for future visits, until the expiration date is reached or the cookie is manually deleted.
Cookies may also be categorised by who sets them: First-party cookies are those set by our website [surf@efoil.ie] and can only be read by our site. Third-party cookies are set by external services or providers when you visit our site (for example, cookies set by analytics or advertising partners). Third-party cookies enable those third-party features or functionalities (such as embedded videos, social media integration, or ad networks) to work on our site.
2. How We Use Cookies
eFoil uses cookies to enhance and enable your experience on our website in several ways:
● Essential Cookies: These cookies are necessary for the operation of our website and enable core functionality. For example, they allow you to navigate the site, use basic features, and access secure areas. Without these cookies, services you have asked for (such as adding items to your cart or checkout) cannot be provided. Essential cookies are typically first-party session cookies. Note: Because these cookies are strictly necessary, they are used by default when you visit our site; however, they do not collect any personal data for marketing, and consent is not required to use them under applicable law (though we still inform you of their use).
● Functional (Preference) Cookies: These cookies enable our website to remember choices you make and provide enhanced, more personalised features. For example, they may remember your login details (so you don’t have to re-enter them every time), language preference, region, or other customizations you have made on the site. Functional cookies may be set by us or by third-party providers whose services we have added to our pages (for example, a live chat support cookie that remembers your session). If you do not allow these cookies, some or all of these services may not function properly, and your preferences may not be saved.
● Analytics/Performance Cookies: We use these cookies to collect information about how visitors use our website, such as which pages are visited most often, how users move around the site, and if they encounter errors. These cookies help us understand and improve how our site performs and is used. For instance, we may use Google Analytics or a similar analytics tool that sets cookies to gather anonymous usage statistics. The information collected by these cookies is typically aggregated and does not directly identify individual visitors. It helps us identify trends (e.g., which surfboard models are viewed frequently) and measure the effectiveness of our marketing campaigns or site features. We will only set analytics cookies on your device with your prior consent (e.g., when you first visit, you have the choice to allow or refuse analytics cookies) .
● Advertising/Marketing Cookies: These cookies are used to track your browsing habits and activity across our site (and potentially elsewhere on the internet if the same third-party cookie is also used on other sites). They help us and third-party ad networks display relevant advertisements to you, measure the effectiveness of ad campaigns, and limit the number of times you see an ad. For example, if we partner with advertising platforms like Google Ads or Facebook, those platforms may set cookies that collect information about the content you view on our site and your interactions. This can result in you seeing eFoilads on other websites or social media (this practice is known as remarketing or retargeting). These cookies often involve sharing some data with third parties (like an advertising partner) and may track user behaviour across multiple websites. We will only use marketing cookies if you explicitly opt-in to them. If you do not consent, your device will not be tracked for marketing purposes by our site. Refusing these cookies may result in less targeted advertising, but you will still see general ads.
In summary, some cookies we use are strictly necessary for our site’s core functionality (and these are always active), while others are optional and help us improve your experience or market our products more effectively (these are only active if you grant permission).
3. Cookie Consent and Control
When you first visit our website, you will see a cookie consent banner or pop-up. This banner will inform you that we use cookies, and it will give you the option to accept or decline different categories of cookies (except strictly necessary cookies, which are always active). We follow best practices for obtaining consent: non-essential cookies (like analytics or marketing) will not be set unless and until you opt-in to them . Here’s how our cookie consent mechanism generally works:
● Accept All: You may be presented with a button like “Accept All Cookies” which, if clicked, indicates your consent to all categories of cookies we use (except strictly necessary ones which are already in use).
● Customize Settings: You will also have the option to customize your cookie preferences. For example, you might choose to enable “Analytics” cookies but disable “Marketing” cookies. Our cookie banner will provide a link or button for “Cookie Settings” or “Preferences” where you can toggle categories on or off based on your comfort level.
● Reject/Allow Necessary Only: If you choose not to allow certain categories, you can either click “Reject All Non-Essential” or simply close the banner with only the essential cookies running. We interpret a clear action from you (such as clicking a “Reject” or “X” to close the banner) as a decision, and we will not load any optional cookies in that case. If you ignore the banner and continue using the site without making a choice, we will treat that as no consent for non-essentials and only essential cookies will operate by default.
Default Cookie Consent Text: As a guide, our cookie banner may read something like: “We use cookies to improve your experience, for analytics, and for personalised advertising. By clicking ‘Accept All’, you consent to our use of all cookies. You can also choose to manage your cookie preferences via ‘Manage Settings’. Essential cookies will remain active by default (they do not store personal data). For more information, see our Cookie Policy.” This text can be customized by our web developers, but it highlights the key points: an explanation of why we use cookies, an option to accept all or manage, and a reference to further info (this policy).
4. Types of Cookies We Use
We use the following categories of cookies on our website:
● Essential Cookies
Example: session_id (eFoil first-party cookie)
Purpose: These cookies are necessary for the basic functioning of the website. They enable core features like keeping you logged in and remembering items in your shopping cart.
Duration: Session (automatically expires when you close your browser)
Consent: Not required – these cookies are always active.
● Preference Cookies
Example: currency_pref (eFoil first-party cookie)
Purpose: These cookies remember your preferences, such as your chosen language or currency, to enhance your browsing experience.
Duration: Persistent (e.g. 30 days)
Consent: Optional – used only if you allow functional cookies.
● Analytics Cookies
Example: _ga (Google Analytics third-party cookie)
Purpose: These cookies help us understand how visitors interact with our site by collecting anonymised data on pages visited, session length, and traffic sources.
Duration: Persistent (up to 2 years)
Consent: Optional – set only if you give your consent. Data may be processed outside the EU with appropriate safeguards.
● Marketing Cookies
Examples: fr (Facebook Pixel), IDE (Google Ads)
Purpose: These cookies are used to deliver relevant ads to you on other websites, measure ad performance, and avoid repeating the same ads.
Duration: Persistent (typically 3 to 13 months)
Consent: Optional – used only if you allow marketing cookies.
Note: The exact cookies used on this website may change as we update our analytics and advertising tools. You can view and manage all cookies currently in use at any time via the [Cookie Settings] panel on our website.
5. Managing and Disabling Cookies
You have the right to decide whether to accept or reject cookies (apart from the strictly necessary ones). There are several ways you can manage your cookie preferences:
● On Our Website: Our cookie consent banner (and the associated “Cookie Settings” or preferences panel) allows you to accept or refuse specific categories of cookies when you first visit. You can also adjust these preferences anytime by clicking on a “Cookie Settings” link (usually available in the footer of the website or in this policy). This will reopen the consent management tool so you can modify your choices (for example, withdraw consent for analytics cookies if you had previously accepted them).
● Through Your Browser Settings: Most web browsers let you control cookies through their settings preferences. For example, you can configure your browser to notify you when you receive a cookie, give you the option to accept or reject it, or automatically refuse all or certain cookies. You can also delete cookies that have already been set. The method for doing so varies by browser – here are links to manage cookie settings for common browsers:
○ Google Chrome: Manage cookies in Chrome
○ Mozilla Firefox: Clear cookies and site data in Firefox
○ Apple Safari: Manage cookies and website data in Safari
○ Microsoft Edge / Internet Explorer: Delete and manage cookies in Edge or IE
○ Opera: Cookie settings in Opera
Using your browser settings to block cookies might impact your experience on our site. For instance, if you disable all cookies, our site’s login, cart, and other essential features may not work properly. We recommend allowing at least the essential cookies for the best experience.
● Opt-Out of Third-Party Tracking: For third-party advertising cookies, you can also use industry-provided opt-out tools. For example, the Network Advertising Initiative (NAI) and the European Interactive Digital Advertising Alliance (EDAA) offer websites where you can opt out of many cookie-based targeted ads from participating companies. Visit YourOnlineChoices.eu to customize your preferences for online behavioural advertising in the EU. Similarly, Google provides an opt-out for Google Analytics (a browser add-on) and Google’s Ad Settings allows you to control personalised ads on its network.
6. Consequences of Disabling Cookies:
If you choose to reject or delete certain cookies, please note that you might not be able to take full advantage of our website’s features. Essential parts of the site (like adding items to your basket or checking out) may not function properly without cookies. Preferences may not be saved, and some pages might not remember you as an existing user. However, we have designed our site to still be usable even if you decline non-essential cookies – you will simply get a more basic experience without personalization or analytics.
7. Changes to this Cookie Policy:
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We suggest that you review this policy periodically for any changes. The “Last updated” date at the top indicates when the policy was last revised. Significant changes may be communicated via a notice on our website. By continuing to use our website after any updates, you acknowledge and agree to the revised Cookie Policy.
If you have concerns about how we use cookies or process your personal data, you may also lodge a complaint with the Irish Data Protection Commission at www.dataprotection.ie.
If you have any questions about our use of cookies or other technologies, please contact us at surf@efoil.ie or see the Contact section in our Privacy Policy. We will be happy to assist you.